Why Organic?

Our cotton clothing and accessories are Certified Organic and Fair Trade.

Choosing organic means giving Baby the most natural and pure option available. At the same time, you are also supporting sustainable farming practices and thereby caring for the future of our planet.

Reasons to choose ORGANIC:  

Babies have the most sensitive skin so it is particularly during these early years that we have to protect them. Their skin is thinner and can more readily absorb toxins and their digestive systems are extra sensitive. As parents we can nurture our babies by being aware of everything they eat, wear and touch - even the air they breathe. Next time you are shopping read the ingredients on the back of the labels - you will be surprised by what is in most of the baby products!

Certified Organic ingredients and fibres come from a trusted and regularly monitored source, you know what you are getting.

Avoid pesticides, chemicals, heavy metals etc

No Genetically Modified ingredients/ fibres.

Better for the environment - "Fresh air, clean water, healthy soil and food is everyone's birthright; the philosophy behind organic gardening sustains these rights". - Jerry Coleby-Williams, Horticultural Expert, TV presenter

Better for well-being: our body, our surroundings, our emotions

Why Organic Cotton?

Baby E Clothing - Our organic cotton yarn is certified by SKAL and the manufacture certified by AGRECO Germany. We support **fair trade and sustainable farming. Buying Baby E means buying the most luxurious pure cotton we can source.

Note: ** Fair trade ensures all workers from the starts to the finish of the garment are working in a safe environment under fair conditions and a fair wage.

Many baby garments are made from cotton due to its durability and the softness against babies skin. Have you felt how soft organic cotton is? And it gets softer with each wash while retaining its durability!

However the process of growing regular cotton and then manufacturing a garment can involve high levels of pesticides, synthetic fertilisers, bleaches, heavy metals, chemical dyes and formaldehyde. These can contaminate our water supply, environment, the wild life and are harmful to humans. Whilst levels used vary with each country and, even each farm or clothing manufacturer, choosing certified organic cotton is the only way to guarantee that you are getting pure cotton.

  • Cotton uses approximately 25% of the world's insecticides and more than 10% of the pesticides (including herbicides, insecticides, and defoliants.). (Allan Woodburn)
  • It takes roughly one-third of a pound of chemicals (pesticides and fertilizers) to grow enough cotton for just one T-shirt. (SCP)

*This information was sourced from The Organic Trade Association www.ota.com
(individual sources and further information can be viewed here also)

When you purchase organic it may seem like a small step but each small step sends an important message to the industry and each step helps us to nurture the environment and our children.

Please note: Our packaging is either recycled or recyclable unless an item is not available at this time. Our environmental awareness extends to all parts of the business - behind the scenes and with the end product.